Why the agent you choose matters
Selling your home is one of the largest financial transactions you'll ever make. The agent you choose affects the price you achieve, how quickly you sell, and how stressful the process is along the way.
The wrong agent over-values to win your business, under-markets your property, and leaves you chasing the market down for months. The right agent prices realistically, markets professionally, and negotiates hard on your behalf.
Compare the cap, not just the percentage
In Leicestershire, agency fees typically range from 1.0% to 2.0%. The headline percentage matters far less than what you actually pay.
DEAL. charges 0.95% on Full Service, capped at £3,500. On a £500,000 home, that's £3,500 — not the £7,500 a 1.5% agent would charge. Run the numbers against our fees before you commit.
Questions to ask any agent before you sign
- •How many properties have you sold in my area in the last 12 months?
- •What marketing is included in the fee, and what is charged as an extra?
- •How long is your contract, and what is the notice period?
- •How will you price my home, and what evidence supports that figure?
- •Do you accompany viewings, or will I be showing buyers around myself?
Don't fall for the over-valuation
The most common — and costly — mistake sellers make is instructing the agent who quotes the highest valuation figure. A higher asking price feels flattering, but if your home doesn't sell at that level you reduce later, often ending up below a realistic asking price.
Price correctly from day one and you attract serious buyers, generate stronger offers, and sell faster. Use the free instant valuation tool and the house price checker to ground the conversation in real evidence.
Local knowledge counts
A buyer looking to move to Loughborough, Sileby or Quorn will ask about schools, transport and local amenities. An agent who actually knows your area answers those questions confidently and sells the lifestyle as well as the property.
How DEAL. is different
We keep fees fair, marketing honest, and contracts simple. We'd rather show you the evidence and the strategy than talk you into a number that won't sell.
Book a free valuation to get an honest assessment of what your home is worth — no pressure, no obligation.